I Demand A Discount

Feature pricing is the cornerstone of North American marketing strategy. Canadians and Americans alike will spend hours searching out what they perceive as a ‘deal’. They talk about the great deals that they got and gain bragging rights for particularly large discounts. We as a society approach price deals like our ancestors approached a good hunting trophy. My own mother-in-law comes from Europe to stay and turns into a fanatic about finding deals.

How do you plan for this when you are taking a product to market? The savvy manufacturer will set aside a certain amount of profit for feature pricing. A well-planned and executed feature-pricing plan is the fertilizer that will make your sales grow. When your product goes on deal at 15 or more percent off the regular price consumers are suddenly inspired to buy 2 and perhaps they will try that new flavor that you just came out with. We have all seen what can happen when a product goes on sale at 2 for 1. It conjures visions of fistfights in store aisles. Imagine if a car dealer offered 50% off for a limited time. If it was well timed and advertised, riots could be the result.

Every manufacturer wants people to talk about their product and spread the news. Feature pricing at 15% off, 3 or 4 time per year will keep a product in consumer’s thoughts. However, consumers will wait for the sale if it is too predictable. Timing has to be considered as well. I personally don’t care how good the price is; I will not buy flip-flops in the middle of winter unless I am going on a tropical vacation. In some parts of Europe the government regulates the timing of sales. Retailers are not allowed to feature more than 2 times per year for 2 weeks each time in January and July.

Whether you are a consumer or a manufacturer. It pays to examine yourself in the place of the consumer. Think about when you would buy this or that product. What time of year, or what personal circumstance. Always keep your consumer hat on and be a thoughtful consumer. What are you being sold in an aggressive manner and why? Is it working?

Written by: Leanne Ward

Product Feature in Magazine

Two of Planet Foods Canadian Owned products were featured in this months CNHR Magazine.  GoBIOs new Low Sodium Chicken Broth (Organic & Gluten-free) and Arayuma True Cinnamon (Organic, Fair trade & Gluten Free).

The Low Sodium Chicken Broth from GoBIO! is a no salt added organic bouillon cube.  All the cubes are gluten-free, made with non-hydrogenated vegetable oil and do not contain MSG, Additives, preservatives or GMO's.

Arayuma True Cinnamon is sourced according to Fair Trade principles from a community of small-scale, organic farmers in Sri Lanka.  It is guaranteed gluten and allergen-free, and comes in hand woven packaging.  True Cinnamon is delightfully sweet and fragrant and does not contain harmful amounts of coumarin.

Intro to Yoga Philosophy: Study Your Supreme Soul

Intro to Yoga Philosophy: Study Your Supreme Soul - Yoga Journal - Yoga Philosophy

Its a good time of year for looking inward.
Yoga Journal - Yoga Philosophy - Intro to Yoga Philosophy: Study Your Supreme Soul

Local Blogger declares her favorite things...

A local Blogger/Nutritionist/Foodie declares her favorite things for the Christmas Season & Twisted Pit, Vastu Chai, and Kicking Horse Coffee make her list!  She even talks about her favorite way to make Cliff Hanger Espresso Coffee.  Read more here...

Girl gives up her hair for a good cause

While it may have been hard to part with her long locks, one young Calgarian is glad to help out those in need.

Last weekend Leeloo Lengagne, 6, made the decision to donate eight inches of her beloved hair for cancer patients. More...

Article by:

KATIE TURNER

METRO CALGARY

Published: November 24, 2010 5:31 a.m.

Canadian Cyclist Shout!

Posted by Editoress on 11/22/10

It is just under a week away from one of BC's most sought after cycling events: the Provincial Cyclo-cross Championships! This coming Sunday, November 28th, at Mahon Park in beautiful North Vancouver, the province's best cyclo-cross athletes will gather to challenge for the prestigious honour of being Provincial Champion.

The 2.6 km course map is now posted on the official race website: www.bccyclocrosschamps.blogspot.com. There has been a lot of time and energy spent over the past two weeks getting Mahon Park up to speed for the race, and even after this past weekend's attempt to slow them down with snow, organizers have pressed on and got the course dialled in. Come rain or shine or even snow, the race will go on! The course is relatively flat, very fast and will require just the right amount of technique and fitness. More...

Honey Stinger's Nate Bird

Among Those Ready for Opening Day at Steamboat: Coach Nate Bird

Steamboat Springs Winter Sports Club coach a local legend, passionate instructor.

By Kristen Lodge, 11-23-10

As is tradition, opening day for Steamboat Ski & Resort is tomorrow, the day before Thanksgiving. Also a tradition: Donating all lift-ticket proceeds to the Steamboat Springs Winter Sports Club (SSWSC).

The club, which is one of the oldest of its kind in the country, encompasses most disciplines of ski/snowboard. One of its standout ski coaches is Nate Bird. More...

How important is packaging?

Photo credit: scrapthispack@Flikr

Whenever I see fruit displayed in Styrofoam trays and wrapped over with cellophane my first thought is ‘what are you trying to hide?”. This is a dangerous thought to leave customers with. The package is the first opportunity to make an impression on the consumer. It should evoke thoughts like ‘That is so cool!’ or ‘Ah, how comfortingly familiar’ or ‘That is so nice I deserve it after all the hard work I did today and I don’t give a cr@p what it costs.’. The last statement is obviously from my own repertoire and I have the credit card bills to prove it.

So what constitutes a good package design? I think you have to first ask yourself what impression you are trying to achieve and who you are trying to attract. This will give you things like foundation color and general graphic style. Another BIG consideration is environmental friendliness, reusability or recyclability and over packaging. There are plenty of blogs on this subject so I will leave it at that.

I also believe that you should stick to the idea that the package needs to show what you are selling. For example, look at the picture below. Diapers are selling clean, neat and tidy. I think this package designer was trying to be cheeky. Pardon the pun.

The blogger who featured this photo said that he bought the diapers with pictures of babies frolicking in green meadows instead.

Consumer perception is not that hard to decipher. We are all consumers. We are all very used to seeing frozen veggies in a certain format as an example. Having said that, package innovation can draw consumers to a product in the blink of an eye. Case in point, Europe’s Best frozen fruits and veg. Consumers believe they are buying better quality because the plastic is thicker, the graphics more colorful and saturated and the package stands up to show these glorious graphics to all the world. This evokes the notion of quality.

I think it is disturbing that many North American consumers are hung up on the look of a package rather than being truly concerned about what is inside but it is the market that we play in. If you have a product that will blow peoples socks off don’t skimp on package design. The combination of great product and strong packaging is a winner and will often offset other hurdles like price.

I can draw a great example from our own stable of products at Planet Foods. Rice and couscous are commodity products. There are a lot of rice brands out there and some very strong organic rice brands too. There are also some very tried a true couscous brands on grocery shelves. Rice Select decided to try a package innovation by putting their premium product into reusable tubs. That’s right reusable was the first consideration. After all, the mantra is Reduce Reuse Recycle in order of effectiveness. The package is also recyclable for when reusing it is no longer an option. Rice Select sacrificed the idea that the consumer has a very clear price boundary when buying rice for the reusability option of the package. Today Rice Select has very strong sales in North America and some imitators of the package concept.

My advice to those of you with the best soup ever made or the cookie mix that could stop wars is to find a good package design that showcases what is inside and inspires consumers to pick it up off the shelf. Once it is in the consumers hand it is really hard to resist carrying it to the till and buying it.

by Leanne Ward.

Honey Stinger Waffle Now Available In Canada

Doesn't it look divine?

Delicious?

Inspired by Lance, Honey Stinger Waffles are now available to satisfy your intense snacking needs.

Career Opportunity - Vancouver Territory Representative

TERRITORY SALES REPRESENTATIVE

Planet Foods is Western Canada’s own natural and organic food distributor. We began with a concept in 1995 to provide healthy, natural food to Western Canada and 15 years later we hold true to exactly that focus.

We’re currently in search of an experienced territory sales representative that has the skills to multi-task in a hands-on, entrepreneurial environment. This is a full-time position that reports to the BC Sales Supervisor and is based in Vancouver.

As a Territory Manager, you will be responsible for:

ü Managing a dedicated DSD customer base that covers the Sunshine Coast to Hope.

ü Together with DSD (Direct to Store) you’ll also be responsible for periodically holding distribution audits at various warehouse retail banner stores

ü Delivering results against set sales and distribution targets

ü Reporting on sales activities utilizing existing company administrative processes

ü Implementing promotional sales involving existing listings

ü Filling distribution gaps on any missing company brands

Key Competencies:

• Must have a post secondary education
• A minimum 5 years sales experience working in the Consumer Packaged Goods (CPG) industry preferably with a recognized company in the grocery industry.
• Strong territory management and also account management experience
• Ability to handle a fairly large sales territory and also no issues to company travel
• Experience working within the Natural Foods industry would also be an asset
• Strong computer skills required; including MS Excel, Word, PowerPoint, Outlook and other MS applications
• Self motivated with high energy and the ability to multi-task
• Being self directed, flexible and the ability to work independently
• Excellent communication skills, including written and verbal
• Strong organizational and analytical skills
• Positive Team player who can work effectively with internal and external partners

We’d like to thank all those people who’ve applied; however only those applications selected for an interview will be contacted.

Interested applicants need to send through a copy of their current resume together with a covering letter explaining why they’d be a good fit for this opportunity.

Please send all information to Ron de Kleyn – Business Development Manager Planet Foods –

ron@planetfoods.ca

A New Name for High Fructose Corn Syrup

DON'T BE FOOLED: The corn refiners association has petitioned the U.S. FDA to be allowed to use the term "corn sugar" instead of "high fructose corn syrup" to make your food sound more whole. We at Planet Foods have been battling to keep High Fructose Corn Syrup out of your food since we opened our doors. Check out some of our past blogs about the dangers of processed corn products in your food.

Also have a look at some healthy nutrient dense sugar alternatives to help you sweeten up your favorite foods.

Stay Healthy,

Shelly Mercier

Original Article:

The Corn Refiners Association (CRA) has petitioned the U.S. FDA to allow manufacturers the option of using the term “corn sugar” instead of “high fructose corn syrup”.

In their press release on the subject, they claim that “independent research demonstrates that the current labeling is confusing to American consumers.”

They blame “inexact scientific reports and inaccurate media accounts” for the current stigma associated with high fructose corn syrup.

In reality, as opposed to the CRA’s dream world, if you need to lose weight, or if you want to avoid diabetes and heart disease, high-fructose corn syrup is one type of sugar you’ll want to avoid.

Part of what makes HFCS such an unhealthy product is that it is metabolized to fat in your body far more rapidly than any other sugar. READ MORE...

2010 Canadian IPC Swimming World Championship Team!

Above is a picture of the 2010 IPC Swimming World Championship Team.

The addition of the Sharkies product for recovery was a HUGE hit with the swimmers. In fact, many other swimmers from other countries were requesting the product from our team!

I would like to thank you for your support of our team.

Shane

Opposing Views: Review: Ultima Replenisher is Perfect Sports Drink for Kids

Not all sports drinks are created equal as this blogger is finding out. Check out how Ultima stacks up against the competition!

Opposing Views: Review: Ultima Replenisher is Perfect Sports Drink for Kids

Gluten Diet Video Featuring PatsyPie

Askmen.com features PastyPie Bakery in this funky video!

Honey Stinger Waffle - Blogger Review

Say hello to the Honey Stinger Waffle and goodbye to energy bars that taste like something pried from the cleats of your mountain bike shoes: The perfect food is here. And by perfect, I mean best tasting, most addictively tasty hunk of calories you can shove in a jersey pocket or backpack and then on into your mouth.

That comes from experience, by the way: I had one at this past summer’s Outdoor Retailer trade show and it might have been the most significant new product there. It certainly made the biggest impression on me. (Note to Honey Stinger. I only had one. One.) READ MORE.

Fructose = Hypertension

At Planet Foods we work hard to put products not made from High-fructose Corn Syrup on your grocers shelves.

Read about what this blogger at Health Habits discovered about Corn & your health.

The Bounce 91.7 & National Cycling Championships

2010 Canadian Road Cycling Championships

Canadian Road Cycling Championships is on Sunday, June 27th! Canada’s top professional and elite cyclists will battle for the coveted Maple Leaf Jersey right in Edmonton’s river valley! Bike, walk or take the ETS shuttle from the U of A stadium car park to check out bike demos, children’s activities, Planet Food Feed Zone and the start/finish line!

Thank you for the shout Bounce 91.7 in Edmonton!

Planet Food Feed Zones Include:

• Sharkies
• Ultima Replenisher
• Honey Stinger

Bicycling August 2010 about Lance Armstrong

Check out the feature in Bicycling Magazine August 2010. Page 28 tells all about Honey Stinger and Lance Armstrong's new partnership.

Nipika Crazy Soles Trail Run Success!

Lyle Wilson has done it again! The 2010 Nipika Crazy Soles Trail Run was amazing. Check out this YouTube Video and sign up for next years run!

Planet Foods wants to thank Lyle for the opportunity to be a partner in this oh-so-Canadian event! Cheers!

Strong & Healthy

Mrs. Palmer's Pita Chips ~ Canadian

In the heart of the breathtaking Canadian Rocky Mountains you will find Mrs. Palmers Pantry. We are proud to bring you our delicious oven baked Pita Chips. Using only the finest ingredients, we carefully hand make each Pita then oven bake [not fry] for a healthier snack alternative. For the crunch you crave with zero trans fats.. yet loaded with flavor. We hope you enjoy our Pita Chips as much as we enjoyed creating them.

Highwood Crossing ~ Canadian

Local, Organic, Family Owned, Sustainable, Real Food.

The farm where The Marshalls live, work, and raise their children has been in their family since 1899. They value the sustainable production of real food and believe that the relationship between the land, what we eat and our health is vitally linked. These values are reflected in the local, organic and delicious foods Highwood Crossing Farms offer to you.

Twisted Pit - Canadian

Using the highest quality organic Greek Olive Oils, the Twisted Pit Collection is guaranteed to please your palate with a melange of new-age flavour and old-world quality. Add drama to dinnertime, and transform any meal into a five-star event.

PatsyPie - Canadian

PatsyPie is the nickname of Pat Libling, a gifted cook and baker. In 1987 Pat was diagnosed with celiac disease, two of her three daughters were subsequently diagnosed with the troubling condition. Over the years Pat has put seemingly every gluten-free product to the test, but rarely did any measure up in taste, texture or quality to regular bakery or store-bought goods. Taking matters into hre own hands, Pat created PatsyPie a line ofGluten-Free cookies, biscotti, brownies and muffins. SATISFY YOUR CRAVINGS... With our safe, celiac-friendly snacks.

Vastu Chai is Canadian.

Vastu Chai, Canadian Owned and Operated, based in Canmore Alberta.

Follow Vastu Chai’s Journey through Nepal and India on Twitter. Learn about balance and tradition while centering your self with a cup of chai.

Organic, Fair Trade Chai blends based on an ancient family recipe.

Serve it up cold or hot or with a kick this Canada Day!

Canadian Owned & Operated!

Canada Day is fast approaching. What Canadian owned and operated products can you serve & support at your next BBQ or gathering? Which products promote sustainability, economic stability, and provide essential building blocks for your communities and families? Each day we will be featuring 1 proudly Canadian product that Planet Foods (also a Canadian owned and operated company) brings to you.

Top Row Left to Right:

Vastu Chai, PatsyPie, Twisted Pit, Highwood Crossing Farms, Mrs. Palmers Pantry, Ruth's Foods.

Middle Row Left to Right:

Decacer Maple Flakes & Syrups, Kicking Horse Coffee, Arayuma Tea and Spices, Findlater, Shepherd Gourmet Feta (Top), quality Bakery breads (bottom).

Bottom Row Left to Right:

Attitude Cleaners, Galerie au chocolat, ShaSha Company, Covered Bridge Potato Chips, Theobroma Chocolat, GoBIO!, Simply Saskatoon juice.

More information and photos are available on the Planet Foods Website, Planet Foods Facebook Page, Twitter, as well as via our newsletter launching this fall. Sign up for the newsletter on the Planet Foods home page.

mySmoothie & the Environment

mySmoothie's thoughts on environmental stewardship:

Our production process reflects our concern for the environment. For instance:
• Our grade A Swedish factory uses one of the best energy saving production processes around. The high heat recovery system used in our factory and offices results in no external heating.
• 1 truck can transport enough packaging material for 1 million cartons, whilst 58 trucks would be needed to transport the same number of glass bottles.
• 1 pallet can hold more cartons than the equivalent of plastic bottles. We only use recycled paper cartons and wooden pallets.
• Whenever possible, we prefer to purchase untreated whole fruit locally. Like our yummy Swedish blueberries.
• We use a combination of juices and pulps, also small amounts of concentrates. Not just for the taste and nutritional values, (as proven scientifically) also for the environment in terms of less shipping volume, 80% less.
• Both concentrates and non-concentrates go through the same heat process after harvest. Independent scientists have guided us through this process in detail, as we never compromise on nutritional values, taste, or the environment.
• For every business flight taken, we purchase carbon neutral points as compensation.

Our carton packaging is great for the environment because:
• Cartons are the only liquid food packaging type made predominantly from a renewable source
(in our case: trees).
• The raw carton material comes from sustainable forests, where two new trees are planted for every one harvested.
• Our cartons are made from parts of the tree that would normally otherwise go to waste.
• One tree can supply a household with a 1 litre carton every day for 30 years.
• They are 100 % recyclable (up to 5-7 times).
• Our aseptic cartons require no refrigeration and thus save energy.
• The minute amount of aluminium used is infinitely recyclable, both in the paper recycling plants and Tetra Pak’s own recycling plant.
• After consumption, the cartons can be squashed flat to 6% of the original volume. Therefore, far more quantities can be transported for re-cycling compared to some glass or PET bottles. (38% more to be exact)

excerpt from: http://my-smoothie.com/environment.asp

Maple Syrup for Obesity, Diabetes & Antioxydents

On March 25, 2010 the federation of Quebec Maple Syrup Producers released a report on 2 independent scientific discoveries which show that Canadian maple syrup can be good for you. The examined the nutritional value of the syrup and noted antioxidant properties, as well as the discovery of substantial quantities of abscisic acid. Abscicis acid is a phytohormone known to stimulate insulin release through pancreatic cells and increase sensitivity of fat cells to insulin, which makes it a potent weapon against metablolic syndrome and diabetes.

Full Press Release here.

Here is a link to an old blog that has a delicious recipe for Maple Scallops.

GoMacro Owner's Story

Amelia of GoMacro shares her story of her "pause from pain" below.

One of the great memories of my childhood was living on a farm. We had a breathtaking orchard and a beautiful garden where we grew all our own fruits and vegetables. Although the majority of my adult life I lived in an urban environment, I always longed for what I had as a child. I attempted to nurture my love for horticulture in a small garden in front of a six flat, but it was nothing compared to my childhood. When I purchased the farm in the spring of 2000, I never dreamed it would become what it is today. All 120 acres were overgrown with weeds. The weeds were so tall that we didn't even know we had an orchard! But I knew it was someplace special. I saw its potential, in spite of the overgrown weeds and dilapidated barn. We called it Posilippo, which is Greek for "pause from pain" or "medicine for sore eyes". Posillippo had been a place in ancient Italy, located on the hills outside of Naples. Famous for its views, Plato and many other famous philosophers would go there to comtemplate.

When I was diagnosed with breast cancer in 2003, Posillippo became my haven, my "pause from pain." I was in the perfect place for converting to a macrobiotic diet; a diet in which all fruits and vegetables should be homegrown and eaten in season. As my health improved so did my appetite and I craved the sweets I used to eat. I immediately started to experiment with natural sweeteners and the grains and fruits grown on the farm to create macrobiotic desserts. This was the beginning of GoMacro. Who would have ever imagined that this farm we call Posilippo would become the source of not just something beautiful, but something healthy.

Wishing you a long and great life!

Amelia Kirchoff
Co-Founder

Cuban Chicken Wet Rub

Cuban Chicken Wet Rub
Inspired by our friend Jason Charles (www.SpiceEmporiumHamilton.com), try this amazing Twisted Pit (Mauntain Herbs, Chili, Lime) wet rub paste next time you bar-b-que or grill chicken.

- 4 Tbspns Emporium Blend sprice mixture (www.spiceemporiumhamilton.com)
- 1/4 cup Twisted Pit Olive Oil (Mauntain Herbs, Chili, Lime)
- 2 Tbspns Sour Cream (or plain yoghurt)
- 4 chicken breasts (boneless, skinless)

Mix the Emporium Blend, Twisted Pit Olive Oil and Sour Cream in a large bowl. Mix to achive a runny paste consistency. Add more Twisted Pit if necessary. Add the chicken breasts to the mixture and mix well so that the chicken is completely covered in the wet rub. Allow to stand to 10 minutes, then grill on the BBQ for 10 minutes each side on a low heat.

Fair Trade Communities

Fair Trade Towns

The Fair Trade Towns campaign is an exciting initiative that allows communities to support Fair Trade at the local level. The campaign increases availability and awareness of Fair Trade Certified.

WHY BECOME A FAIR TRADE TOWN?

• To distinguish your community as a leader and to confirm your commitment to supporting the principles of Fair Trade, including a fair price, respect for labour standards, environmental sustainability, and more direct and equitable trade
• To improve the livelihoods of the millions of farmers and workers in the developing world who benefit from the Fair Trade Certification system
• To create awareness and encourage local citizens to make ethical and sustainable choices
• To unite your community in a common cause
• To have fun and be creative

TO BECOME A FAIR TRADE TOWN, YOUR COMMUNITY MUST ACHIEVE THE FOLLOWING 6 GOALS....

1. The local council uses Fair Trade Certified products and supports the Fair Trade Towns campaign
2. Stores & restaurants serve Fair Trade Certified products
3. Workplaces, faith groups, & schools use and promote Fair Trade Certified products
4. Public awareness events and media coverage held on Fair Trade and the campaign
5. A steering group created for continued commitment
6. Other ethical and sustainable initiatives promoted within the community

FAIR TRADE TOWNS IN CANADA:

1. Wolfville, NS (April 17, 2007)
2. La Pêche, QC (November 9, 2007)
3. Port Colborne, ON (April 28, 2009)
4. Nakusp, BC (April 29, 2009)
5. Golden, BC (June 8, 2009)
6. Gimli, MB (July 1, 2009)
7. Olds, AB (November 9, 2009)
8. Revelstoke, BC (December 8, 2009)
9. Neuville, QC (March 31, 2010)
10. Mercier-Hochelaga-Maisonneuve, QC (April 19, 2010)
11. Vancouver, BC (May 6, 2010)
12. Barrie, ON (May 10, 2010)
13. Sainte Anne de Bellevue (May 21, 2010)

Fair Trade Towns in progress:
Cranbrook, BC Creston, BC Kimberley, BC St. John's, NB Centre Wellington, ON Windsor, ON Quebec City, QC Montreal, QC note: Text exceprt taken from http://transfair.ca/en/get-involved/fair-trade-towns Planet Foods congratulates & supports all Fair trade communities.

Herbal Water ~ zero is good

Through out history the tastes and aromas and healing powers of herbs have been used as beneficial substances that played a major role in preventing diseases, healing the sick, calming the agitated, stimulating the stagnant, restore and stimulate memory... to mention a few.

Ayala's Herbal Water is an alternative to sugar-laden and artificially flavoured beverages. These blends of herb infused waters satisfy thirst and restore the spirit. Herbal Water uses herbs by infusing them into pure water. It's as simple as that. No artificial preservatives, no flavour enhancers, no high-fructose corn syrup, and no worries. This drink is truly 100% Good For you - Zero is GOOD! No calories, no trans-fats, no sugars.

What can you do with Ayala's Herbal Water?

Imagine how calm and serene our schools would be if the water we offered them was clean, pure, void of exitotoxins, artificial sugars, sugars, and artificial flavours and colours. It is time for change, add Ayala to your child's lunch box and encourage their schools to change their flavoured water program to something pure and nourishing.

Concerned parents have successfully removed sugar laden beverages like sodas from schools by voicing their concerns. Now it is time to move forward and remove unhealthy and unnatural artificially flavoured and coloured waters from their schools. Contact us if you'd like to learn how you can make a difference.

Strong & Healthy.

Planet Foods

New Product ~ Galerie au chocolat

Galerie au chocolat, a Canadian chocolatier, has teamed up with Planet Foods to bring his Fair Trade gourmet chocolate to Western Canada. This chocolate is not for the faint-of-heart; his flavours are intense!

Incorporating real salt crystals, fiery chili, real honey nougats, crunchy maple, and flavourful cinnamon; Galerie au chocolat invokes a whole new experience while indulging in Canada’s favorite healthy snack.

Try some Galerie au chocolat at your local specialty market or health food store today.

Follow us on Facebook and sign up for our newsletter to get the latest on new products, events and giveaways!

Rocky Mountain Bike Team 2010 Sponsorship

Once Again Planet Foods is Sponsoring the Rocky Mountain Bike Team in 2010. They have a full season of racing ahead and we wish them the best of luck! We are behind you 100%!

The Rocky Mountain Bike Team uses Honey Stinger, Sharkies and Ultima to go the distance.

We are looking forward to this years results.

Stay Strong & Healthy guys!

Proposed 2010 Team Schedule:

The Rocky Mountain Racing Team plans on contesting selected road and mountain bike events from March until November 2010. The preliminary schedule includes, but is not limited to:

· BC Cup Mountain Bike Series

· BC Marathon XC Championships

· BC Cross-country Championships

· Escape Velocity Spring Road Series

· BC Cup Road Series

· BC Road Championships

· Trans Rockies Challenge

· Yaletown Grand Prix

· BC Cup Cyclocross Series

· Squamish Test of Metal

· Gearjammer

· Sunshine Coast Rat Race

· Cheakamus Challenge

· BC Bike Race

Wold Snowshoe Championships ~ Syl Corbett

The World Snowshoe Invitational and Canadian Snowshoe Championships were held during the Olympics atop Grouse Mountain, BC. The event showcased a star studded field of international athletes. The 10k course was a challenging mix on steep ascent, descents and single track. The venue was a resounding hit gaining huge exposure for the sport and for the companies that endorsed the event. Kicking Horse, Ultima, Go Macro and Honey Stinger products were showcased at the forefront with center-stage attention. Such support was a key contributing factor to the enormous success of this world class competition. I was thrilled to come away with a bronze medal at the Worlds and retain the title of Canadian Snowshoe Champion. Fortunately, I too was fueled by these same sports nutrition products that endorsed the event. A win-win for all involved. Thanks so very much for your ongoing belief in my athletic career and your enhancement of the sporting world as a whole.

Syl

Rocky Mountain Training Academy

Syl Corbett

The Hidden Life of Garbage!

Reduce, Reuse and Recycle is written in that order for a reason. Recycling should be the last resort - it is an industry with environmental consequences as well.

Covered Bridge Potato Chips

Covered Bridge Potato Chips from New Brunswick Canada are now available in Western Canada through Planet Foods.Covered Bridge Potato Chips use their farm grown Russet Burbank Potatoes to create a darker chip with a unique flavour. In keeping with traditional methods, they use no preservatives or artificial colours or flavors. These Canadian Potato chips are 100% cholesterol free, gluten free, trans fat free and are produced with GMO free Canadian canola oil.The Albright family grows each potato on their farm, and produces each chip in their facility. This family run business is sustainable, and truely Canadian.

Welcome Covered Bridge!