"Ironman is so pleased to have Honey Stinger on our team! The partnership will raise Honey Stinger from the healthy speciality niche sport product to the main stream athlete choice. Honey Stinger is entering the "NHL" of triathlon and will fuel 6000 Ironman athletes to the finish line at Ironman Mont-Tremblant (2700 athletes), Ironman 70.3 Mont-Tremblant (2100) and Subaru Ironman 70.3 Muskoka (1200 athletes). This summer, the spotlight will be on these new Ironman events and Honey Stinger will share in that national and international reach. As our athletes prepare for their respective endurance events, they will reach for Honey Stinger to fuel those 6 hour bike rides and 3 hours run in training for race day. The reach of this partnership goes well beyond race day! It starts now!"